Friday, April 6, 2012

The Value of Facebook Fans

This is from the BBC this morning.

The correlation showed that the more fans a retailer had on Facebook, the more visits the website received, to the extent that for every additional fan acquired a retailer could expect to see an additional 20 visits to their company website from Facebook over a 12-month period.
Certainly this may not translate into conversions, but thee extra visits will expand the brand identity of a company.  To think that by simply adding one fan you get 20 additional visits may put a higher value on attaining Facebook fans.  What is a Facebook fan worth to you?


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